[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.014.cz\/jak-se-provadi-marketing-na-socialnich-sitich\/#Article","mainEntityOfPage":"https:\/\/www.014.cz\/jak-se-provadi-marketing-na-socialnich-sitich\/","headline":"Jak se prov\u00e1d\u00ed marketing na soci\u00e1ln\u00edch s\u00edt\u00edch","name":"Jak se prov\u00e1d\u00ed marketing na soci\u00e1ln\u00edch s\u00edt\u00edch","description":"Nen\u00ed pochyb o tom, \u017ee dnes \u017eijeme nejen v re\u00e1ln\u00e9m sv\u011bt\u011b, n\u00fdbr\u017e i na internetu. Zde sledujeme filmy a seri\u00e1ly, […]","datePublished":"2021-04-12","dateModified":"2023-05-06","author":{"@type":"Person","@id":"https:\/\/www.014.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.014.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/dcb1aeb5e7d95014cdc92e76cf3c72f6b456579bf773ad0081803a6569ffc19c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dcb1aeb5e7d95014cdc92e76cf3c72f6b456579bf773ad0081803a6569ffc19c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"014.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.014.cz\/wp-content\/uploads\/blog1_10_10_10_10_3.jpg","url":"https:\/\/www.014.cz\/wp-content\/uploads\/blog1_10_10_10_10_3.jpg","height":0,"width":0},"url":"https:\/\/www.014.cz\/jak-se-provadi-marketing-na-socialnich-sitich\/","about":["Produkty"],"wordCount":418,"articleBody":"   Nen\u00ed pochyb o tom, \u017ee dnes \u017eijeme nejen v re\u00e1ln\u00e9m sv\u011bt\u011b, n\u00fdbr\u017e i na internetu. Zde sledujeme filmy a seri\u00e1ly, hrajeme hry, seznamujeme se s nov\u00fdmi lidmi i nakupujeme. A jedn\u00edm z nejv\u011bt\u0161\u00edch hit\u016f jsou v posledn\u00ed dob\u011b soci\u00e1ln\u00ed s\u00edt\u011b.Jedn\u00e1 se o webov\u00e9 str\u00e1nky, kam m\u016f\u017ee p\u0159isp\u00edvat ka\u017ed\u00fd p\u0159ihl\u00e1\u0161en\u00fd u\u017eivatel, a to jak textem, tak i obr\u00e1zky \u010di videem. Ostatn\u00ed u\u017eivatel\u00e9 mu pak mohou jeho p\u0159\u00edsp\u011bvek komentovat \u010di hodnotit. A to nen\u00ed v\u0161e, umo\u017e\u0148uje tak\u00e9, aby si dva u\u017eivatel\u00e9 pov\u00eddali v re\u00e1ln\u00e9m \u010dase pomoc\u00ed chatu.Plusem pak je, \u017ee registrace a pou\u017e\u00edv\u00e1n\u00ed t\u011bchto platforem je zdarma. Proto se m\u016f\u017eeme pt\u00e1t, kde berou jejich majitel\u00e9 pen\u00edze na provoz. A odpov\u011b\u010f zn\u00ed, \u017ee z reklamy.Je samoz\u0159ejm\u00e9, \u017ee firmy cht\u011bj\u00ed, aby jejich reklamu vid\u011blo co nejv\u00edce lid\u00ed, p\u0159edev\u0161\u00edm pak c\u00edlov\u00e1 skupina. A vzhledem k tomu, kolik u\u017eivatel\u016f zde je, je pochopiteln\u00e9, \u017ee marketing na soci\u00e1ln\u00edch s\u00edt\u00edch m\u00e1 velk\u00fd dopad.Ov\u0161em k tomu, aby fungoval, mus\u00ed b\u00fdt z\u00e1rove\u0148 tak\u00e9 dob\u0159e proveden. Pokud dan\u00e1 reklama nezaujme, pak je jedno, kde je um\u00edst\u011bna, nebo kolik lid\u00ed ji uvid\u00ed. Jak tedy na to, aby byla \u00fasp\u011b\u0161n\u00e1?V prvn\u00ed \u0159ad\u011b je zde pot\u0159eba vyu\u017e\u00edt z\u00e1kladn\u00edch princip\u016f, kter\u00e9 plat\u00ed pro ka\u017edou reklamu. Je v\u0161ak nutn\u00e9 si uv\u011bdomit, \u017ee na rozd\u00edl od televize zde p\u016fsob\u00edme pouze na zrak div\u00e1ka, nikoliv z\u00e1rove\u0148 i na sluch. Nem\u016f\u017eeme tedy spol\u00e9hat na chytlavou muziku \u010di zvukov\u00e9 efekty.Pak je tak\u00e9 nutn\u00e9, aby zas\u00e1hla pokud mo\u017eno danou c\u00edlovou skupinu. A zde n\u00e1m pomohou algoritmy. Ty je mo\u017en\u00e9 nastavit tak, aby se dan\u00e1 reklama zobrazovala p\u0159ednostn\u011b u\u017eivatel\u016fm, kte\u0159\u00ed jsou \u010dleny ur\u010dit\u00fdch skupin, p\u0159\u00edpadn\u011b hodn\u011b vyhled\u00e1vaj\u00ed a komentuj\u00ed p\u0159\u00edsp\u011bvky na ur\u010dit\u00e9 t\u00e9ma.Je toti\u017e pot\u0159eba si uv\u011bdomit, \u017ee firmy si mohou koupit pouze omezen\u00fd po\u010det zobrazen\u00ed sv\u00e9 reklamy. Je tedy nutn\u00e9, aby m\u011bla po\u017eadovan\u00fd dosah. A to nen\u00ed ani zdaleka tak jednoduch\u00e9, jak se m\u016f\u017ee zd\u00e1t. P\u0159esto nen\u00ed pochyb o tom, \u017ee se to firm\u00e1m velmi vyplat\u00ed. I zde toti\u017e plat\u00ed, \u010d\u00edm v\u00edc, t\u00edm l\u00edp.                                                                                                                                                                                                                                                                                                                                                                                          4.1\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak se prov\u00e1d\u00ed marketing na soci\u00e1ln\u00edch s\u00edt\u00edch","item":"https:\/\/www.014.cz\/jak-se-provadi-marketing-na-socialnich-sitich\/#breadcrumbitem"}]}]